E-Markets in Emerging Economy: A Case Study from Indian Steel Industry

MetalJunction.com is a joint venture of TISCO and SAIL, the steel makers contributing more than 60% to India’s total steel production. The case illustrates how organization(s) can use information technology to spin off key processes such as procurement and selling. In its first year of operations MetalJunction.com generated substantial savings for TISCO and SAIL. The case also supports the argument that the business context in emerging economies is significantly different from developed economies; hence setting up a successful B2B marketplace may require creation of basic services that are taken for granted in developed economies.